YouGov: Transaction in Own Shares

16 October 2026 YouGov plc ("YouGov", or the "Company") Transaction in Own Shares YouGov (AIM: YOU.L), announces it has purchased the following number of its Ordinary Shares of 0.2p each through Joh. Berenberg, Gossler & Co. KG, London Branch ("Berenberg") on the London Stock Exchange, in accordance with the terms of the share repurchase programme announced on 13 October 2026 (the "Share Buyback Programme"). Date of purchase Ordinary shares purchased Volume weighted average price paid (GBp) Lowest price paid (GBp) Highest price paid (GBp) 15 October 2026 20,557 294.53 293.00 294.80 16 October 2026 20,864 300.47 300.00 301.00 The Company intends to cancel the purchased shares. In accordance with Article 5(1)(b) of the Market Abuse Regulation (EU) No 596/2014 as it forms part of UK law, a full breakdown of the individual trades made by Berenberg on behalf of the Company as part of the Share Buyback Programme can be found at: http://www.rns-pdf.londonstockexchange.com/rns/3875Z_1-2026-10-16.pdf For further information please contact: YouGov plc William Bowes, Company Secretary and General Counsel Hannah Jethwani, Head of Corporate Strategy & IR 020 7012 6000 FTI Consulting Charles Palmer / Valerija Cymbal / Jemima Gurney 020 3727 1000 J.P. Morgan Cazenove (NOMAD and Joint Broker) Bill Hutchings/James Summer 020 3493 8000 Berenberg (Joint Broker) Mark Whitmore / Marie Moy 020 3207 7800 Morgan Stanley & Co. Internationalplc (Joint Broker) Andrew Foster/Josh Williams 020 7425 8000 About YouGov YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, UK, Mainland Europe and Asia Pacific, we have one of the world's largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of 31 million of registered members across 64 markets and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world. YouGov /Research Reality For further information, visit business.yougov.com

YouGov: Transaction in Own Shares

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